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True North Fishing Gear

About Us

EXPERIENCE


True North Fishing Gear has been serving anglers worldwide Since 2011 and operates 1 retail location in Darwell, AB Canada our head office and distribution center for wholesale, mail order & website sales. We are proud to offer expertise and competitive fishing products in the International Market.


FOCUS


The True North Fishing Gear specializes exclusively in marketing Sports fishing Tackle, Related Equipment, and Fishing Supplies. This narrow focus allows us to follow all the latest trends, techniques, and product innovations. We can, therefore, offer accurate and current information, as well as suggestions on appropriate products and techniques for any fishing situation.


CORPORATE PHILOSOPHY


True North Fishing Gear We will do what it takes to exceed your expectations. Our company is based on the belief that our customers' needs are of the utmost importance.


We committed to providing the best possible service to our customers and are proud of the reputation we have gained over the past 3 years. The management and staff share a strong commitment to community involvement and are extremely active in educating and promoting participation in the sport of fishing. We feel it is a part of our responsibility to our customers and the industry to not only teach people to fish but to encourage practices that will protect the long term health of our fisheries.


SERVICE


Staff at True north Fishing Gear are enthusiastic anglers themselves and have a great deal of input into the product selection and services offered by the company. The inventory of approximately 500 items is monitored by a state of the art computer system designed specifically to ensure our stores maintain adequate stock levels to satisfy our customer's needs. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals.


We would welcome the opportunity to earn your trust and deliver you the best service in the industry.


Our company is based on the belief that our customers' needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals.

Owner and Professional Angler


Wesley Lazette


Andrew Lazette


William Lazette


Annika Lazette


Jeremy Lazette


Valire Lazette




We would welcome the opportunity to earn your trust and deliver you the best service in the industry.

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